As you probably already know, I really like cards and card systems. The game Cards Against Humanity is a brilliant example of an open card system and I've posted before about one of the additional sets.
The other thing that they are famous (infamous?) for, are their seasonal promotions. They have always rejected the traditional marketing dirge sent out around Black Friday and 'The Holidays', by creating some funny and often contentious campaigns. A few years back they sold literal bullshit to people at $5.80 a pop (more on that here). Then there was the Cards Against Humanity digs a really big hole campaign (that one really pissed people off). The 2017 campaign was equally great: Cards Against Humanity Saves America, well someone has too.
It’s 2017, and the government is being run by a toilet. Last month, 150,000 people paid Cards Against Humanity $15 to save America with six days of incredible surprises. Throughout December, we will reveal the surprises here.
At $15 it was a no brainer. They've always done interesting stuff and given plenty to good causes. To be honest I wasn't expecting much to come my way, just hoped to see some hijinx and the odd piece Trump lampooning, boy was I wrong.
For each of the Six Days I receive a letter and some cards (always great) and then some other things supporting that day's specific campaign. The days are as follows:
- CARDS AGAINST HUMANITY STOPS THE WALL
- THE GOOD NEWS PODCAST
- CARDS AGAINST HUMANITY REDISTRIBUTES YOUR WEALTH
- CARDS AGAINST HUMANITY DESTROYS HOMEWORK
- CARDS AGAINST HUMANITY’S PULSE OF THE NATION
- CARDS AGAINST HUMANITY SAVES BASEBALL
I'm not going to get into the ideas of campaigns here, I'll add links at the bottom. Today I'm just sharing all the ephemera. First up, the letters:
Then there are all the cards, here's a selection of my favourite combos:
And finally here's some of the other things that I received.
However, I can't for the life of me understand why they decided to save baseball.
Way more than you'd expect for $15. Great work, great idea and lets hope they can continue to create challenging, frivolous and wonderful projects.
Anyway, here are a few additional links to the campaigns and issues: