20 years ago The Guardian was redesigned

Front page of a Guardian newspaper supplement introducing their new Berliner format and design. It is in the format and design of the paper and the main story header says: From Monday: a new, smaller Guardian, the UK's most colourful national paper

Almost 20 years ago the Guardian newspaper did a major redesign. It was a big one;  full visual system, grid, typeface and format overhaul - which meant full press and production overhaul too. That's a lot on the shoulders of the then creative director: Mark Porter. And it was worth it, as it was a breath of fresh air for the 'proper' papers. 

Much of it was about moving away from the traditional broadsheet to the Berliner format, but also it was about shifting from a print centric model to a more digital first outlook (supposedly). The cool thing was that they printed a separate feature pullout on the change. It's a single folded sheet in the 'new' format and styles, with some history and reasoning about the design.

It talks about the 96 cuts for the font family Guardian Egyptian that were created – the type design lead by Christian Schwartz and Paul Barnes. Also touches on the history of the Berliner format, as well as a preview of the new styles and graphic language. It also made a big deal about it having colour on every page.

pull quote on the guardian redesign. "The new-look Guardian will have colour on every page of every section but one thing will remain the same - our reputation for supplying first class news, features and comment  - Alan Rusbridger"
Planning by numbers Eighteen months by hand and by brain. 3879 tonnes of steel and other material used in the presses. 500,000 promotional mugs distributed. 96 versions of the Guardian Egyptian typeface. 6000 metres of pipework at the print plant in Stratford. 218 trucks needed to transport the parts from Germany. 1100 readers surveyed to determine the impact of advertising. 50,000 person hours taken to assemble the presses in the UK. 5 columns on each page. 4 miles of electric cabling at the print site. 250 possible versions of the front page designed. 1211 weight of each reel of paper in kilograms. 3000 printing plates a day are made at the London press centre
About the Egyptian Font family: An Egyptian dynasty, founded on letters, is meticulously but quietly restored

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