When UX goes bad - Ford fumbles the UX and user rankings tumble.

Will Ford learn that software isn't manufactured?
by Alan Cooper on July 18, 2011 |            Comments (4)

Ford Motor Company has just convincingly demonstrated that being an excellent industrial manufacturer doesn’t automatically mean that you are an excellent maker of digital technology. Despite Ford’s improvements in manufacturing quality, their overall ratings fell precipitously this year due solely to the poor software interaction on their dashboards. A recent article in the New York Times discusses Ford’s plummeting fall in user rankings this year, focusing the blame on their new touch screen interface.

Ford Display



The legendary Alan Cooper on Ford's UX disaster reported in the NY Times. (here: http://wheels.blogs.nytimes.com/2011/06/23/aggravating-myford-touch-sends-for...