Some unposted gems from 2018 p1

An advertising manual for Coca Cola, it is very large and there is a mans hand on it to illustrate that its approximately 20 inches by 16 inches

Here are a few items that I didn’t feel I could put a full post together for back in 2018. Either it’s because they only have a few pics or they were items I’ve spied elsewhere so didn’t have much extra info for them.

PART 1

Coca-Cola Advertising Manual

Spotted this at the Letterform Archive back in June. It’s a massive landscape brand and advertising guideline for Coke. And it’s amazing, covering approach, point of sale and adverts. I think it’s from the 50s but will need to check with the guts at the archive.

 

 

This page is particularly amazing. An interactive point of sale planner with ‘mind of the viewer’ annotation.

coke_2515.jpeg
coke_2514.jpeg
 

 

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