Letterform Archive - brand and design guidelines

1 February 2017

As you'd expect, the Letterform Archive has a lot of identity and brand guidelines. Many of these are not very glamorous, often simply presented in ring binders, but they are graphic design gold. On a recent visit I spent some time cataloguing them.

Here are a few highlights from these original IBM, NASA (see the book reissue) and Olivetti guidelines:

Here's a close up of Paul Rand's wonderful reference to Jan Tschichold on quality in the back of the IBM book.

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