Vintage I-D Magazines (1981, 1983, 1984, 1985)

Rediscovered some old issues of I-D Magazine. They range from issue 5 (1981) to issue 28 (1985) and cover the mag's early progression from fanzine to fashion mag. First up is issue 5 aka the Lady Di issue. A spectacularly good typographic pun for the cover by 'Malcom "hot rod" Garr-art' (Malcolm Garrett), although I've also seen Linder Sterling credited.  

I-D Magazine Issue No.5 Do-it-yourself Manual of Style (aka the Lady Di issue)

I-D Magazine Issue No.5 Do-it-yourself Manual of Style (aka the Lady Di issue)

Here's the back cover with the 'cut out and keep' Lady Di parts.

Here's the back cover with the 'cut out and keep' Lady Di parts.

By 1983 the magazine had been going for 3 years and issue 13 in March was the '3rd Anniversary Issue' or the Wet 'n' Wild issue. By then the magazine was beginning to change, it's still under the editorship of Terry Jones but you can see now the have a little more cash - they get bigger ads and colour!

By the time we get to issue 18 in September 1984, it's a fashion mag. No longer using the landscape format or the fanzine style production and cut-up design, it's the real deal. That's not to say it doesn't retain it's edginess or integrity, it's still challenging and has plenty of the punk attitude it started with.

And here are some of the ads. At the time I-D demanded that your ad 'worked' for their magazine. So even fairly straight brands did some pretty cool work.

 

And finally for those top-knot wearing hipsters who think they are so cool and so original, here's a little reminder that your dad beat you to it.

Lift and Separate - a graphic design journal

Lift and Separate is a lovely tactile journal, very much in the spirit of Emigré and Eye. It was published circa 1993 by the Herb Lubalin Study Center. What I really like, is the piece on vernacular and the journey from drawing fanciful letters in a note book to purging the ornaments and being a 'proper' designer. That shift to proper type and the favouring of Univers and Helvetica over all else. I think a lot of designers went/go through this, only to discover that the objective purity they believed those fonts provide isn't real, it's just another stylistic choice. As I've gotten older I've grown to love hand drawn, found and everyday type. The myriad of visual languages that exist outside the strict world of acceptable 'current' graphic design. There's something wonderful about the bad, broken and 'ugly' - but I do still love Univers.

Emigré the journal issues (33-49 bound)

I have a few loose issues of Emigré so when the bound volumes were released I had to grab them.

These are from the more theoretically engaged period, epitomised by the mouthpiece series. Great to look back on and see the issues that raged and in many cases are still raging, it's like a graphic design time capsule - awesome.

And here's a bunch of close ups.

http://www.emigre.com/